With the GDPR finally active, many people have questions about “consent” and how it relates to public mailing list subscriptions. This article is to try to help out those who are confused, and give a little bit of guidance on how you can set up your mailing list correctly to make sure your subscribers have granted their consent when being a part of your mailing list. We’ll highlight some of the tools at your disposal to help build trust with your subscribers when it comes to asking for their consent to use their personal information, like their email address, for your mailing list.
We’re going to use this doc. put out by the UK’s ICO as the basis for this article:
Closed-Loop Opt-In Subscription
Collecting Additional Consent
I would like to subscribe to [YOUR MAILING LIST NAME] to receive updates from [YOUR ORGANIZATION’S NAME] by email about [A SPECIFIC TOPIC]
How Should You Construct A List Consent?
- The name of your organization
- Why you want the data (example: join your mailing list)
- What you will do with it (example: email updates/news/announcements, etc)
Dada Mail’s subscription forms also lists the fact:
- that individuals can withdraw consent at any time.
Will I Need Additional List Consents?
Are you doing anything else with the information you’re collecting? If so, yes! You will have to explicitly ask your user to grant you that consent. Remember to list why your want the data, and what you will do with it, as well as any third-party involved with the user of the data. There’s a good chance that all you’re using a mailing list’s data for is (get ready) for the mailing list, which makes your life easy.
This goes the other way, too. Did you NOT ask for explicit consent to use a person’s information in a specific way?! Then guess what, you can’t use it in a way they haven’t given their consent to. That’s it! That’s the whole idea around this mechanism of asking for a user’s consent on the use of their data.
Stick with your end of the bargain! This is a dead-easy way to gain the trust of your users. This trust is critical in developing a positive relationship with your users!