\n

Introduction<\/h2>\n\n\n\n

The Tracker plugin is a powerful tool that helps you understand how many opens, clickthroughs, unsubscribes, bounces, etc are happening, per mass mailing you send out. <\/p>\n\n\n\n

There’s ways to broaden its capabilities, which is the topic of this post.<\/p>\n\n\n\n\n\n\n\n

A Word About GDPR<\/h2>\n\n\n\n

But first, let’s talk about Personally Identifying Information, which is a pretty hot topic in email marketing, ever since the GDPR was put into affect. Since then, Dada Mail has, by default, been configured to log only anonymized IP addresses<\/strong>, as well as to not track email addresses in its Tracker data and reports. <\/p>\n\n\n\n

But, the GDPR doesn’t cover everyone’s usage of Dada Mail. If you have the consent from your users to collect this data, here’s ways to utilize it for richer reports. <\/p>\n\n\n\n

Logging IP Addresses<\/h2>\n\n\n\n

By default, Dada Mail only logs anonymized IP addresses. So, if your IP address in real life is: <\/p>\n\n\n\n

71.211.254.209<\/strong><\/p>\n\n\n\n

It would be logged in Dada Mail as, <\/p>\n\n\n\n

71.211.0.0<\/strong><\/p>\n\n\n\n

The former IP address could most likely let me figure out where you may be within a diameter of 50km accuracy. The latter I could probably figure out within 500km<\/em>.<\/p>\n\n\n\n

Anonymizing the IP address is to protect you and your users from inadvertently collecting Personally Identifying Information<\/strong>. Since Dada Mail is a email mailing list manager, it also logs email addresses, and the logs that hold email addresses also usually hold IP addresses and timestamps. With this information, one can tell where a person was at a specific time, then track any change in location, over time. That may not be your intent as a manager of a mailing list…. but what if this data was then stolen by a malevolent party? <\/p>\n\n\n\n

In our opinion, anonymizing IP addresses is a win-win situation, especially if you’re running a public mailing list, and you need to conform to the GDPR. <\/p>\n\n\n\n

But, if that doesn’t apply to you, and you would like to log the complete IP address, you may do so within Dada Mail. <\/p>\n\n\n\n

Here’s how: <\/p>\n\n\n\n

<\/figure>\n\n\n\n

In Dada Mail’s Installer, find the option labeled, <\/p>\n\n\n\n

[x] Configure Handling Personally Identifiable Information (PII) <\/strong><\/p>\n\n\n\n

Select the radio button labeled, <\/p>\n\n\n\n

(*) Log complete IP addresses <\/strong><\/p>\n\n\n\n

Doing so will then have Dada Mail log complete IP addresses.<\/p>\n\n\n\n

The other option under, Configure Handling Personally Identifiable Information (PII) <\/strong>is about logging email addresses for tracking\/analytic purposes. Basically, it’ll control whether or not you allow your list owners to track email addresses themselves, on a list-per-list basis.<\/p>\n\n\n\n

When enabled (by checking this option) the option in the Tracker plugin labeled, <\/p>\n\n\n\n

<\/figure>\n\n\n\n

[x] Track with email addresses<\/strong><\/p>\n\n\n\n

will be available to be checked. That way, you may make app-wide policies if needed, or per-list policies, if you have that freedom. <\/p>\n\n\n\n

Map Charts in the Tracker Plugin<\/h2>\n\n\n\n

Starting June 1st, 2019<\/strong>, the map charts shown in the Tracker plugin won’t be shown, unless you first plug in a Google Maps API Key into Dada Mail. You can grab this key from Google Cloud Platform – instructions to do so are here<\/a>. Once you have that API Key, add it to Dada Mail’s installer: <\/p>\n\n\n\n

<\/figure>\n\n\n\n

Check the option labeled, <\/p>\n\n\n\n

[x] Configure Google Maps <\/strong><\/p>\n\n\n\n

and add your own Google Maps API Key in the textbox labeled, <\/p>\n\n\n\n

Google Maps API Key <\/strong><\/p>\n\n\n\n

So there’s three ways to enhance Dada Mail’s Tracker plugin and its reports. Find these options in v11.4.0 of Dada Mail or later. Questions? Let us know in the comments. <\/p>\n\n\n\n

<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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