Sending using Amazon SES for huge daily quotas, and fast delivery!
Dada Mail loves Amazon SES! Coupled with Dada Mail, Amazon’s Simple Email Service gives you the horsepower you need, and the deliverability you desire at a price point that rivals any mailing list service, while also keep your freedom to switch to perhaps a better option in the future, without having to move to an entirely new system.
Here’s some things to keep in mind when thinking about using Amazon SES with Dada Mail:
There’s no monthly fee for Amazon SES: it’s pay as you go! This is an enormous amount of flexibility, as it doesn’t bound you to an inflexible monthly service plan. Want to send 5 mass mailing campaigns one month, and NONE the next? You won’t be charged extra for going over your service plan on the first month, and you won’t waste money on not using the service plan, the next. This is a huge cost saving source, that can be hidden from you when looking at monthly plans.
Amazon SES is very inexpensive: $0.10 per 1,000 individual messages you send. Sending out to a mailing list of $10,000 would cost just one dollar.
Deliverability is awesome, even on shared hosting accounts. Shared hosting accounts are a cheap and easy way to host your own website, and it’s also an easy way to self-host your own copy of Dada Mail. But, sometimes email sending falls a little flat, for two reasons. The first is that you probably have some sort of hourly email limitation between (say) 150 and 750 messages you can send an hour. That may be fine for individual email accounts sending one message to one recipient as a time, but it leaves much to be desired, when you start growing your mailing list from hundreds to thousands of addresses.
Using Amazon SES, you can instead take advantage of SES’s huge daily sending quotas (in the tens of thousands), and fast sending times to really supercharge your mailing list. Even if you have the cheapest Bluehost/cPanel-based shared hosting account, you can expect mass mailing times to be around 10,000 messages an hour. If you have a better upstream connection, Amazon SES will start you at a high limit of, 50,000+ messages that can be theoretically sent out!
If you don’t like, you can switch to a different service, and still use your own Dada Mail as before: Maybe SES isn’t for you? You can switch back to just using your own mail server easily, without having to shop for a new mailing list manager or service. Dada Mail supports sending via your local mail, SMTP, and Amazon SES.
We provide setting up Amazon SES as part of our installation services – visit our installation request page and see all the options we provide.
If you’d like to set up Amazon SES yourself, our documentation for SES provides walkthroughs on setting up Dada Mail to use either the Amazon SES API or SMTP gateway.